Work judged on the creative concept and idea, as well as excellence in design and execution.

Work judged on the complexity of execution and excellence of craft in the production of the item, product or output.

Originality, craft and concept — these are the qualities that make great design so exciting and get it noticed.

Skill and craftsmanship — rare qualities that become more and more important as we race towards the future.

Innovation that connects our world with the digital — when anything is possible, work that make us more human and improves lives stands out.

Big ideas deftly crafted through copy and art direction — these are what change attitudes, shape behaviours and win awards. 

01

Creativity

Creativity for Good

Use of creative thinking to create change for good. This work can be executed in any medium, but must demonstrate how it was effective or created change for good.

02

Creativity

Social Change

Any work that identifies and solves a social problem or creates social change.

03

Creativity

Creativity for Inclusion

Creativity in the service of the inclusive sector. This includes any work in the physical and mental disability sectors, anti-discrimination, equality in the workplace and human rights.

04

Creativity

Integrated Campaign

Four or more pieces of work across different mediums or channels.

05

Creativity

Television or Cinema

Best screen content in a commercial context. Judged on the creativity of the concept. Work can be an individual entry or series. Can include Television, Pre-Roll, or Cinema.

06

Creativity

Newspaper or Magazine

Creativity in the use of the medium.

07

Creativity

Radio

Creativity in the use of the medium.

08

Creativity

Poster and Large Format Outdoor

Any size, use or production. Promotional, illustrative or pictorial. Including Billboards.

09

Creativity

Ambient

Stunts, pop-up installations and ambush marketing created in a commercial context.

10

Creativity

Point of Sale

Item used at the point of sale in a commercial context.

11

Creativity

Digital Campaign

Campaign with 3 or more digital items across various platforms. Can include non-digital support work.

12

Creativity

Packaging

Three-dimensional packaging, applied product label, wrapping or swing tag.

13

Creativity

Publications

Creative use of these physical formats — Brochure/Catalogue/Booklet

14

Creativity

Large Format

Creativity in the use of the larger format marketing — Installations/Graphics/Environmental

15

Creativity

Brand ID

Work that launched or relaunched a brand (business, service, event or product). Must be at least two items and include an original logo design. Entrants to show an example of the previous logo if there was one.

16

Creativity

Website

Excellence in user experience, visual design, and interactive design.

17

Creativity

Mobile

Boundary pushing use of mobile advertising: App, responsive website, mobile banner ad, page takeover, creative use of geo-targeting, or emerging technology.

18

Creativity

Social

Creative, engaging and relevant use of social media from a campaign level.

19

Creativity

Online Video

Video specifically designed to be played online (pre-roll, corporate video, viral etc.) Judged on the originality of the idea and context of the platform used.

20

Creativity

Wild Card

Any creative work that does not fit in any other category. Work will be judged on its creative concept, and strength of outside the box thinking.

21

Creativity

Innovation

Exciting and innovative use of emerging technologies – VR, AR, NFC, touch etc.

22

Craft

Illustration

Hand produced image, with or without the aid of digital technology.

23

Craft

1,2,3 colour print jobs

Leaflet, flyer, catalogue, booklet, newsletter, calendar or labels.

24

Craft

4 colour print jobs

Leaflet, flyer, catalogue, booklet, newsletter, calendar or labels.

25

Craft

Print Embellishments

The enhancement of a printed job by the addition of decorative processes, including embossing and de-bossing, gold blocking or other foiling or the use of specialised adhesive panels. Speciality finishing can include sewing sections, string, buttons and pop-up books.

26

Craft

Speciality Print

Letterpress, glass printing, screen printing, laser etching, or textile printing. Any number of colours, substrate or printing method.

27

Craft

Point of Sale Print production

Any printed item used at the point of sale in a commercial context.

28

Craft

Packaging Production

Three-dimensional packaging, applied product label, wrapping or swing tag.

29

Craft

Book (offset)

Execution and craft in the production of a physical book. All entries with subcontracted components must be indicated on the entry form to be valid.

30

Craft

Book (digital)

Execution and craft in the production of a digital book. All entries with subcontracted components must be indicated on the entry form to be valid.

31

Craft

Presentation Folders

Either digital or offset printed. Entries must indicate the method of printing.

32

Craft

Stationery

Materials in any stationery context, judged on the excellence in craft execution. Entries must be offset printed and can be spot or multi-colour.

33

Craft

Large Format

Judged on the complexity of its production and original use of the medium in a commercial context.

34

Craft

Animation and Visual Graphics

Best overall animation, motion graphics or visual effects crafted for video production in a commercial context.

35

Craft

Sound Design

Original score, soundtrack or audio bed for video production in a commercial context.

36

Craft

Cinematography

The best cinematography in video production in a commercial context.

37

Craft

Typography

Use of existing fonts or created type. Multi-page or single item — Digital, Printed or Signage. This category requires a written rationale.

38

Craft

Art Direction

Excellence in execution of an overall campaign vision and translation of the creative concepts into imagery. This category requires a written rationale.

39

Craft

Copywriting

Writing that displays outstanding skill in furthering the goals of a creative campaign, including brand awareness and persuasion towards an action. This category requires a written rationale.

40

Craft

Photography

Photography used in a commercial context, demonstrating excellence in creativity and craft. Entries must include the application of the photo in its commercial application.

07

Design

Brochure / Catalogue / Booklet / Publication

09

Design

Brand ID

Any work that launched or relaunched a brand (business, service, event or product). Must be at least two items and include an original logo design. Entrants to show an example of the previous logo if there was one.

10

Design

Typography

Use of existing fonts or created type. Multi-page or single item - Digital, Printed or Signage.

11

Design

Illustration

Hand produced image, with or without the aid of technology.

06

Print

Packaging

Any three-dimensional packaging, applied product label, wrapping or swing tag.

13

Print

Stationery

Entries must be offset printed and can be spot or multi colour.

15

Print

Booklets / Catalogues / Annual Reports

Entries must be offset printed. All entries with subcontracted component must be indicated on entry form to be valid.

17

Print

Packaging

Entries can be either digital or offset printed. All entries with subcontracted component must be indicated on entry form to be valid.

18

Print

Labels

Entries can be either offset, letterpress of flexographic printed. Entries must indicate method of printing

19

Print

Digital Printing

Other than Wide Format.

20

Print

Digital Printing

Wide format

21

Print

Commercial Items - Showcards / Mobiles / Posters / Postcards / Greeting Cards

Entries can be a mixture of digital and / or offset. Entries must indicate method of printing. All entries with subcontracted component must be indicated on entry form to be valid.

22

Print

Calendars

Entries can be either digital or offset printed. Entries must indicate method of printing.

25

Print

Embellishments

The enhancement of a printed job by the addition of decorative processes, including embossing and de-bossing, gold blocking or other foiling or the use of specialised adhesive panels. Speciality finishing can include sewing sections, string, buttons and pop-up books.

26

Print

Specialty Printing

Letterpress, glass printing, screen printing, laser etching, or textile printing. Any number of colours, substrate or printing method.

31

Print

Presentation Folders

Either digital or offset printed. Entries must indicate the method of printing.

26

Digital

Website

Excellence in user experience, visual design, and interactive design.

27

Digital

Mobile

Can be an app, responsive website, mobile banner ad, page takeover, or creative use of geo-targeting.

28

Digital

Social

Creative, engaging and relevant use of social media.

29

Digital

Online Video

Video specifically designed to be played online, pre-roll, corporate video, viral etc. Entrants will be judged on originality of the idea and context of platform used.

30

Digital

Innovation

Exciting and innovative use of emerging technologies – VR, AR, NFC, touch etc.

31

Digital

Animation and Visual Graphics

Best overall animation, motion graphics or visual effects for a video production in a commercial context.

32

Digital

Sound Design

Any original score, soundtrack or audio bed for video production in a commercial context.

33

Digital

Cinematography

Awarded to best cinematography in a video production in a commercial context.

05

Advertising

Poster and Large Format Outdoor

Any size, use or production. Promotional, illustrative or pictorial. Including Billboards.

08

Advertising

Large Format - Installations / Graphics / Environmental

34

Advertising

Integrated Campaign

Must include more than 3 pieces of work across different mediums.

35

Advertising

Television or Cinema

Awarded to the best screen content in a commercial context. This can include Television, Pre-Roll, or Cinema. Entrants will be judged on the creativity of the concept.

36

Advertising

Newspaper or Magazine

Work will be judged on creativity in use of the medium.

37

Advertising

Radio

38

Advertising

Poster and Large Format Outdoor

39

Advertising

Ambient

Includes stunts, pop-up installations and ambush marketing for commercial purposes.

40

Advertising

Point of Sale

This can include any item used at point of sale in a commercial context.

41

Advertising

Digital Campaign

Any campaign that includes 3 or more digital items across various platforms. Can include non digital support work.

42

Advertising

Art Direction

43

Advertising

Copywriting

44

Advertising

Photography

Any photography used in a commercial context, demonstrating excellence in creativity and craft.

Advertising

Grand Diemen for Advertising

Awarded to the best work in the advertising category. This work doesn’t have to be submitted - winners will be selected by the jury from all entries

Emerging Talent

Design Student of the Year

Entrants to be submitted by teachers/lecturers, winners will be selected after a short interview and folio presentation.

Emerging Talent

Digital Student of the Year

Entrants to be submitted by teachers/lecturers, winners will be selected after a short interview and folio presentation.