Diemen Awards

The effective execution of an overall campaign vision. Please note that this category requires a written rationale.

The effective execution of an overall advertising campaign. Please note that this category requires 3 examples of the campaign in action and a written rationale.

The effective execution of a concept in a physical environment or unconventional space. Think exhibitions, pop ups, stunts.

The effective use of written word in a campaign. Please note that this category requires a written rationale.

The creative use of radio, podcasts or other online audio as a medium.

The engaging and creative use of social media at a campaign level.

The effective use of creative thinking to create change for the better. Entries can be executed in any medium, but must demonstrate how it creates change.

The effective visual realisation of a concept through screen content specifically designed for television or cinema.

The effective use of creative thinking in the service of the inclusive sector. Entries can be executed in any medium, and can include work in the physical or mental disability sectors, anti-discrimination, equality in the workplace, and human rights.

The effective visual realisation of a concept in video format designed for online.

Any creative advertising material that does not fit in any other category. Work will be judged on its creative concept and strength of 'outside the box' thinking.

The effective design of OOH, signage, way-finding, POS or other environmental assets.

The effective design of product packaging – think labels, swing tags, boxes or wrapping.

The effective design of a brochure, catalogue, book, menu, publication, either physical or digital.

The effective identity design of a new brand for a business, service, event, or product. Please note that entries must include at least two applications of the brand and an original logo design.

The effective refresh of an existing brand for a business, service, event, or product. Please note that entries must include at least two applications of the brand and an example of the brand prior to the refresh.

The effective identity design of a brand for your own business. Think zero budget, and you're the client.

The effective visual realisation of a concept through illustration, either hand-generated or digitally drawn.

The effective visual realisation of a concept through still image.

The effective use of typography, either existing fonts or specially created type. Typography can be displayed in any form; digital, printed, signage. Please note that this entry requires a written rationale.

Any design material that does not fit in any other category – think infographics, amazing merch or something else. Work will be judged on its creative concept and strength of 'outside the box' thinking.

The creative use of digital effects for video production. Can include animation, motion graphics, or visual effects.

The effective and innovative use of emerging technologies, such as VR, AR, NFC, or touch.

The effective use of audio for video production. Can include original scores, soundtracks, or audio beds for video production.

The engaging and creative design of a corporate, B2B or other website, from visual excellence to user experience.

The engaging and creative design of a retail-focused or e-commerce website, from visual excellence to user experience.

The engaging and creative design of a government or not-for-profit website, from visual excellence to user experience.

The effective and creative design of a mobile-first website or app.

Any digital material that does not fit in any other category. Work will be judged on its creative concept, UX and effectiveness.

The craftsmanship of an offset printed book. Please note that entries with subcontracted components must be indicated on the entry form to be valid.

Any printed item on any substrate, printed on a digital press. Judged on execution, craft and originality. Process description is to be included in the rationale.

Any printed label on adhesive (printed conventionally or digitally), on any substrate with or without embellishment. Judged on execution and craft. Process description to be included in the rationale.

Any printed packaging item printed offset of digital, with or without embellishment. Box, sleeve, carton, packet, container etc. Judged on innovation of design, printing craft and finishing quality. Any outsourced embellishments are to be highlighted in the rationale, as well as printing, gluing, and finishing process descriptions.

Any commercial item, printed by any other process – e.g, letterpress printing, laser etching, textile printing, etc. Any number of colours, substrate or printing method. Judged on execution, craft and originality. Process description to be included in the rationale.

Any creative printed material that does not fit in any other category. Work will be judged on its creative concept and execution.

This award comprises signage predominantly made from adhesive vinyls and may include signs on walls, vehicles, banners, shopfronts, stickers, decals and general signage. It will include any design incorporating digital printed graphics and direct lettering. Judged on execution, installation, craft and client brief solutions. Client brief, process description and installation specifics are to be included in the rationale.

This award includes 3D fabricated letters or plinth signage in any material – any signate which requires manual fabrication using any combination of componentry manufacture methods (CNC, moulded, welded, 3D print etc) and materials. Judged on craft and manufacturing techniques.

Any printed large format commercial signage. Judged on execution, replication of artwork, installation, craft and client brief solutions. Client brief, process description and installation specifics are to be included in the rationale.

This award recognises the skills involved in the design, manufacture and installation of the total signage package of a building or retail outlet. This can include the entire graphics package from shop front to decals and wayfinding signs. Judged on installation, craft and client brief solutions. Client brief, process description and installation specifics are to be included in the rationale.

Any creative signage that does not fit in any other category. Work will be judged on its creative concept and execution.

A star student of design, digital, or any other creative industry course. Entrants will be judged on their portfolio of work and an interview with the Judging Panel.

A star apprentice in the printing trade who was in their third or fourth year of training during 2025. Entrants will be judged on their employer’s report, their portfolio of work and an interview with the Judging Panel.

A young gun account-servicing coordinator, manager or executive in the creative commercial industry. Entrants must be under the age of 35 and will be judged on their employer’s report, their CV, and an interview with the Judging Panel.

An ambitious person living with disability or neurodiversity who has demonstrated skill and desire to work in the creative commercial industry. Entrants’ folios are to be submitted by teachers, lecturers, or recognised industry organisations in the sector. The award is not limited to students, although a relevant tertiary qualification is required to be eligible.

Big ideas deftly crafted through copy and art direction – these are what change attitudes, shape behaviours and win awards.

Innovation that connects our world with the digital – when anything is possible, work that makes us more human and improves lives stand out.

Skill and craftsmanship – rare qualities that become more and more important as we race towards the future.

Originality, craft and concept – these are the qualities that make great design so exciting and get it noticed.

For things that are made to be seen

The judge's favourite, as judged by the judges.