Categories
1. Art direction
The effective execution of an overall campaign vision. Please note that this category requires a written rationale.
2. Creativity for good
The effective use of creative thinking to create change for the better. Entries can be executed in any medium, but must demonstrate how it creates change.
3. Creativity for inclusion
The effective use of creative thinking in the service of the inclusive sector. Entries can be executed in any medium, and can include work in the physical or mental disability sectors, anti-discrimination, equality in the workplace, and human rights.
4. Digital campaign
The effective execution of a digital campaign. Please note entries must include at least 3 digital items across various platforms. Entries can include non-digital support work.
5. Mobile
The boundary-pushing use of mobile advertising. Apps, responsive website design, geo-targeting, abnner ads or page takeovers.
6. Point of sale
The creative use of items that are used at the point of sale.
7. Poster and large format outdoor
The effective design of any poster-style or large format printed item, either promotional, illustrative, or pictorial. Items can be any size.
8. Wild card
Any creative work that does not fit in any other category. Work will be judged on its creative concept and strength of 'outside the box' thinking.
9. Television or cinema
The effective visual realisation of a concept through screen content specifically designed for television or cinema.
10. Social change
The effective use of creative thinking to create social change. Entries can be executed in any medium, but must demonstrate how it solves a social problem or creates social change.
11. Online video
The engaging creation of video specifically designed to be played online. Entries are judged on the originality of the idea and context of the platform used.
12. Newspaper or magazine
The creative use of newspaper or magazine as a medium.
13. Integrated campaign
The effective realisation of a campaign through at least four different mediums or channels.
14. Effectiveness
Work that has produced outstanding results against its KPIs. Your rationale must include details of the performance, outcomes, reach and goals of the project.
15. Radio
The creative use of radio as a medium.
16. Ambient
The effective use of Guerilla marketing. Think stunts, pop-up installations, and ambush marketing.
17. Copywriting
The effective use of written word in a campaign. Please note that this category requires a written rationale.
18. Animation and visual graphics
The effective use of digital effects for video production. Can include animation, motion graphics, or visual effects.
19. Social
The engaging and creative use of social media at a campaign level.
20. Sound design
The effective use of audio for video production. Can include original scores, soundtracks, or audio beds for video production.
21. Website
The engaging and creative design of a website, from visual excellence to user experience.
22. Innovation
The effective and innovative use of emerging technologies, such as VR, AR, NFC, or touch.
23. Brochure, Catalogue, Booklet or Publication
The effective design of a publication, either physical or digital.
24. Illustration
The effective visual realisation of a concept through illustration, either hand-generated or digitally drawn.
25. Packaging production
The effective design of a packaging output. Think labels, swing tags, boxes, or wrapping.
26. Photography
The effective visual realisation of a concept through still image.
27. Brand ID
The effective identity design of a brand, either new or relaunched. Brands can be businesses, services, events, or products. Please note that entries must include at least two items and include an original logo design. If a rebrand, your entry should show an example of the previous logo as part of the design process.
28. Cinematography
The effective visual realisation of a concept through video production.
29. Typography
The effective use of typography, either existing fonts or specially created type. Typography can be displayed in any form; digital, printed, signage. Please note that this entry requires a written rationale.
30. Offset print
Any printed item printed on an offset printing press. Includes all four colour process, spot or speciality ink projects, with or without embellishment. Judged on execution, printing craft and finishing quality. Any outsourced embellishments are to be highlighted in the rationale, as well as printing and finishing process descriptions.
31. Digital print
Any printed item on any substrate, printed on a digital press. Judged on execution, craft and originality. Process description is to be included in the rationale.
32. Labels
Any printed label on adhesive (printed conventionally or digitally), on any substrate with or without embellishment. Judged on execution and craft. Process description to be included in the rationale.
33. Large format/signage
Any printed, illuminated or vinyl-cut commercial signage. Judged on execution, installation, craft and client brief solutions. Client brief, process description and installation specifics are to be included in the rationale.
34. Speciality print
Any commercial item, printed by any other process – e.g, letterpress printing, laser etching, textile printing, etc. Any number of colours, substrate or printing method. Judged on execution, craft and originality. Process description to be included in the rationale.
Student of the Year
A star student of design, digital, or any other creative industry course. Entrants will be judged on their portfolio of work and an interview with the Judging Panel.
Print Apprentice of the Year
A star apprentice in the printing trade who was in their third or fourth year of training during 2022. Entrants will be judged on their employer’s report, their portfolio of work and an interview with the Judging Panel.
Young Executive of the Year
A young gun account-servicing coordinator, manager or executive in the creative commercial industry. Entrants must be under the age of 35 and will be judged on their employer’s report, their CV, and an interview with the Judging Panel.
Inclusive Work Award
An ambitious person living with disability or neurodiversity who has demonstrated skill and desire to work in the creative commercial industry. Entrants’ folios are to be submitted by teachers, lecturers, or recognised industry organisations in the sector. The award is not limited to students, although a relevant tertiary qualification is required to be eligible.
Media Super Grand Diemen - Advertising & Communications
Big ideas deftly crafted through copy and art direction – these are what change attitudes, shape behaviours and win awards.
Media Super Grand Diemen - Digital
Innovation that connects our world with the digital – when anything is possible, work that makes us more human and improves lives stand out.
Media Super Grand Diemen - Print
Skill and craftsmanship – rare qualities that become more and more important as we race towards the future.
Media Super Grand Diemen - Design
Originality, craft and concept – these are the qualities that make great design so exciting and get it noticed.
Judge's choice
The judge's favourite, as judged by the judges.